Push GitHub Leads to Amplitude for Developer Conversion Analytics

Why Push GitHub Leads to Amplitude

Amplitude is the analytics layer where growth teams understand who converts and why. When you push GitLeads GitHub signals into Amplitude as user events, you connect top-of-funnel developer intent data directly to your conversion analytics. You can answer: do developers who star your competitor's repo convert faster? Do leads from keyword signals have higher activation rates than cold outreach? Amplitude turns GitHub signals into measurable growth insights.

What Amplitude Adds to GitLeads That CRMs Don't

• Cohort analysis — group GitHub signal leads by signal type, language, or company size, then compare conversion rates
• Funnel tracking — measure signup-to-activation-to-paid for each GitHub signal source
• Behavioral analytics — see what product actions GitHub-sourced leads take vs. organic leads
• Retention analysis — do GitHub signal leads retain better than other acquisition channels?
• Experiment analysis — A/B test different nurture flows for stargazer leads vs. keyword leads
• Predictive cohorts — use Amplitude ML to surface GitHub leads most likely to convert

Setting Up the GitLeads → Amplitude Webhook

GitLeads supports webhook delivery of lead events. Create a lightweight serverless handler that receives GitLeads payloads and sends them to the Amplitude HTTP API v2:

// api/gitleads-to-amplitude.ts (Next.js Route Handler)
import { NextRequest, NextResponse } from 'next/server';

const AMPLITUDE_API_KEY = process.env.AMPLITUDE_API_KEY!;

interface GitLeadsPayload {
  signal: 'new_star' | 'keyword_match';
  repo?: string;
  keyword?: string;
  lead: {
    github_username: string;
    name?: string;
    email?: string;
    company?: string;
    bio?: string;
    followers?: number;
    top_languages?: string[];
    location?: string;
  };
  signal_context: Record<string, string>;
}

export async function POST(req: NextRequest) {
  const payload: GitLeadsPayload = await req.json();
  const { lead, signal, repo, keyword, signal_context } = payload;

  const eventType = signal === 'new_star'
    ? 'github_repo_starred'
    : 'github_keyword_mention';

  await fetch('https://api2.amplitude.com/2/httpapi', {
    method: 'POST',
    headers: { 'Content-Type': 'application/json' },
    body: JSON.stringify({
      api_key: AMPLITUDE_API_KEY,
      events: [{
        user_id: lead.email ?? lead.github_username,
        event_type: eventType,
        event_properties: {
          signal_type: signal,
          repo: repo ?? null,
          keyword: keyword ?? null,
          signal_context,
          github_username: lead.github_username,
          top_languages: lead.top_languages?.join(', '),
          followers: lead.followers,
        },
        user_properties: {
          name: lead.name,
          company: lead.company,
          github_username: lead.github_username,
          location: lead.location,
          bio: lead.bio,
          lead_source: 'gitleads_github_signal',
        },
      }],
    }),
  });

  return NextResponse.json({ ok: true });
}

Building Amplitude Cohorts from GitHub Signal Data

• "Competitor stargazers" — users who triggered `github_repo_starred` on a competitor repo
• "Keyword intent leads" — users who triggered `github_keyword_mention` in the last 30 days
• "TypeScript developers" — signal leads where `top_languages` contains "TypeScript"
• "Enterprise signals" — leads where `company` matches known enterprise account list
• "High-follower leads" — `followers > 500` signals developer influencers in your ecosystem
• "Multi-signal leads" — users who appear in both a star and a keyword event (highest intent)

From Amplitude Cohorts to Outreach Activation

Once Amplitude cohorts are defined, sync them to your outreach tools. Use Amplitude's Destination integrations to push cohort membership to HubSpot (for contact-level nurture), Braze (for lifecycle messaging), or Salesforce (for SDR routing). For direct email sequences, export cohort CSVs into Smartlead or Instantly. The GitHub signal becomes the top-of-funnel intent layer; Amplitude becomes the analytics and segmentation layer; your outreach tools handle execution.