Push GitHub Leads to Apollo.io

Why Apollo.io Users Need GitHub Signal Data

Apollo.io is a leading contact database and sales engagement platform. It excels at finding contacts and running sequences — but it has no way to know when a developer on GitHub is actively searching for a tool like yours. That gap is what GitLeads fills.

GitLeads captures intent signals from GitHub — new stargazers on your or a competitor's repo, keyword mentions in issues and PRs — then pushes enriched developer profiles into Apollo as new contacts with custom fields. Your team can immediately enroll those contacts in targeted sequences without ever touching a CSV.

What Gets Pushed to Apollo.io

• Contact name and public email (if available on GitHub profile)
• GitHub username and profile URL as custom fields
• Company name and bio from GitHub profile
• Signal type: "starred your repo", "mentioned keyword in issue", etc.
• Signal context: the actual text of the issue/PR/discussion that triggered the lead
• Signal timestamp, top programming languages, and follower count

Setting Up GitLeads → Apollo.io Integration

1. Connect Apollo.io in GitLeads Settings → Integrations → Apollo.io
2. Provide your Apollo.io API key from Settings → Integrations → API in Apollo
3. Configure lead mapping: GitLeads fields → Apollo contact fields (name, email, company, custom)
4. Set up signal sources: tracked repos (your repo, competitor repos) and keyword signals
5. Enable auto-push: new signals automatically create/update contacts in Apollo
6. In Apollo, filter by GitLeads custom fields to build targeted lists for sequences

// GitLeads → Apollo.io payload (via webhook or native integration)
{
  "name": "Jordan Lee",
  "email": "jordan@devinfra-co.com",
  "title": "Platform Engineer",
  "organization_name": "DevInfra Co",
  "custom_fields": {
    "github_username": "jordan-platform",
    "github_profile_url": "https://github.com/jordan-platform",
    "signal_type": "starred_repo",
    "signal_repo": "yourorg/your-repo",
    "signal_at": "2026-05-10T10:22:00Z",
    "signal_context": "Starred your-repo",
    "top_languages": "TypeScript, Go",
    "github_followers": 340
  }
}

Apollo Sequence Strategy for GitHub Leads

• Create a dedicated Apollo sequence for "GitHub Stargazers" — these are warm leads who discovered your product organically
• Reference the signal context in step 1 personalization to show you noticed their activity
• For keyword leads (issue mentions), create a separate sequence with consultative messaging — they have a specific problem to solve
• Filter contacts by top_languages to route Python/ML leads to one rep, Go/infra leads to another
• Use Apollo A/B testing to compare GitHub-signal leads vs. cold database leads by reply rate

Alternative: Zapier or Webhooks for Apollo Sync

If you prefer a no-code approach, GitLeads webhooks work natively with Zapier. Create a Zap: GitLeads webhook → Apollo "Create or Update Contact" action. This gives full control over field mapping without writing code.