Push GitHub Developer Leads to Asana

Why Route GitHub Leads Into Asana

Most sales and DevRel teams track outreach tasks in Asana. When a developer stars your GitHub repo or mentions your keyword in a GitHub Issue, that is an intent signal — it belongs in your workflow the same day. Pushing GitLeads signals into Asana as tasks lets your team act on warm developer leads inside the project management tool they already live in, without switching context.

Two Ways to Connect GitLeads to Asana

Option 1: GitLeads Webhook → Asana API

GitLeads fires a webhook for every captured lead. The payload includes name, email, GitHub username, signal type, signal context, and enrichment data. You can forward this to Asana's Tasks API to create a task in a designated project.

// Express webhook handler: GitLeads → Asana Task
import express from 'express';
import axios from 'axios';

const app = express();
app.use(express.json());

const ASANA_TOKEN = process.env.ASANA_TOKEN!;
const ASANA_PROJECT_GID = process.env.ASANA_PROJECT_GID!;

interface GitLeadsWebhookPayload {
  name: string;
  email?: string;
  github_username: string;
  profile_url: string;
  signal_type: 'stargazer' | 'keyword';
  signal_context: string;
  company?: string;
  followers?: number;
}

app.post('/webhooks/gitleads', async (req, res) => {
  const lead: GitLeadsWebhookPayload = req.body;

  const taskName = `Lead: ${lead.name || lead.github_username} (${lead.signal_type})`;
  const notes = [
    `GitHub: ${lead.profile_url}`,
    lead.email ? `Email: ${lead.email}` : '',
    lead.company ? `Company: ${lead.company}` : '',
    `Signal: ${lead.signal_context}`,
    `Followers: ${lead.followers ?? 0}`,
  ].filter(Boolean).join('\n');

  await axios.post(
    'https://app.asana.com/api/1.0/tasks',
    {
      data: {
        name: taskName,
        notes,
        projects: [ASANA_PROJECT_GID],
        due_on: new Date(Date.now() + 86400000)
          .toISOString().split('T')[0], // tomorrow
      },
    },
    { headers: { Authorization: `Bearer ${ASANA_TOKEN}` } }
  );

  res.json({ ok: true });
});

Option 2: GitLeads → Zapier → Asana

GitLeads integrates natively with Zapier. In Zapier: set GitLeads as the trigger (new lead captured), then add an Asana action (create task). Map fields: lead name → task name, signal context → task description, GitHub profile URL → task attachment. No code required. Use Zapier filters to route only keyword signals to Asana while sending stargazers to HubSpot.

Recommended Asana Project Structure for Developer Leads

• Create one Asana project per signal source: "GitHub Stargazers", "GitHub Keyword Signals"
• Use Asana custom fields: Signal Type, GitHub Username, Company, Followers, Lead Score
• Add sections by priority: "High Intent (keywords)", "Mid Intent (stargazers)", "Research"
• Set due dates automatically — keyword signals expire faster than stargazer signals
• Assign tasks to DevRel or SDR based on signal type using Asana rules

Filtering Which Leads Create Asana Tasks

Not every lead warrants an Asana task. Use GitLeads webhook filters or Zapier conditions to route only high-quality signals. Good criteria: follower count > 50 (indicates an active developer), company is non-empty (B2B relevant), signal type is keyword (higher intent than a star), or the developer's top language matches your ICP (TypeScript, Go, Rust, Python).