Push GitHub Leads to Close CRM — Automated Developer Pipeline

Close CRM is built for outbound sales teams — its built-in power dialer, email sequences, and activity tracking make it a favorite for B2B SaaS teams doing high-velocity outreach. If your team uses Close and sells to developers, connecting GitLeads lets you capture GitHub buying signals — new stars on tracked repos, keyword mentions in Issues and PRs — and push those enriched developer profiles directly into Close as new Leads or Contacts. No manual list building, no CSV uploads.

What GitLeads Sends to Close CRM

When a developer triggers a GitHub signal, GitLeads enriches their profile and pushes the following data into Close:

• Name and GitHub username
• Public email address (when available via commit metadata or profile)
• GitHub profile URL
• Bio and company affiliation
• Location (city, country)
• Follower count and top programming languages
• Signal context: which repo they starred, or which keyword matched and in which repo
• Signal timestamp for sequence timing and prioritization

Integration Method 1: Zapier (No-Code)

The fastest way to connect GitLeads to Close is via Zapier. GitLeads sends new leads to a Zapier webhook trigger, and your Zap creates a new Lead in Close with all enriched fields mapped.

1. In GitLeads, go to Integrations → Zapier and copy your unique webhook URL.
2. In Zapier, create a new Zap: Trigger = "Webhooks by Zapier" (Catch Hook), paste the GitLeads webhook URL.
3. Action = "Close" → "Create Lead". Map fields: Name → name, Email → email_addresses, Company → company, URL → custom field "GitHub Profile", and the signal context to a custom Note or Tag.
4. Test the Zap with a live GitLeads signal, confirm the lead appears in Close.
5. Turn on the Zap — every new GitHub signal now becomes a Close Lead automatically.

Integration Method 2: Close API via Webhook

For more control, use GitLeads' native webhook output directly with the Close REST API. This approach is ideal if you want to add custom logic: deduplication against existing Close contacts, conditional routing based on signal type, or enriching leads with additional data before they hit Close.

// Example: GitLeads webhook → Close CRM via serverless function
export async function POST(request: Request) {
  const lead = await request.json();

  const closePayload = {
    name: lead.name || lead.githubUsername,
    contacts: [
      {
        name: lead.name,
        emails: lead.email ? [{ email: lead.email, type: 'office' }] : [],
        urls: [{ url: lead.githubProfileUrl, label: 'github' }],
      }
    ],
    custom: {
      'GitHub Username': lead.githubUsername,
      'Signal Type': lead.signalType,     // 'star' | 'keyword'
      'Signal Context': lead.signalContext, // e.g. "Starred vercel/next.js"
      'GitHub Followers': lead.followers,
      'Top Languages': lead.topLanguages?.join(', '),
    },
    _type: 'Lead',
  };

  const res = await fetch('https://api.close.com/api/v1/lead/', {
    method: 'POST',
    headers: {
      'Authorization': 'Basic ' + btoa(process.env.CLOSE_API_KEY + ':'),
      'Content-Type': 'application/json',
    },
    body: JSON.stringify(closePayload),
  });

  return Response.json({ ok: res.ok });
}

Integration Method 3: n8n or Make

GitLeads has native integrations for n8n and Make (formerly Integromat). Both platforms have Close CRM nodes that let you build sophisticated workflows: deduplicate against existing Close leads, assign to specific team members based on signal type, create follow-up tasks, or trigger Smart Views for new GitHub leads.

Setting Up Close Sequences for GitHub Leads

Once GitHub leads are flowing into Close, use Close's built-in sequences to automate follow-up. The key is to personalize the first touch using the signal context from GitLeads. Create a sequence template with a merge tag for the signal context:

This level of personalization is only possible because GitLeads provides the signal context. A generic cold email to the same developer would get far worse open and reply rates.

What GitHub Signals to Track for Close CRM Teams

• Stars on your own repo — warm leads who found your product organically
• Stars on competitor repos — developers evaluating alternatives (highest intent)
• Keyword mentions in Issues — developers experiencing pain points your product solves
• Stars on ecosystem repos — developers in your target tech stack who may not know you yet