Push GitHub Leads to Copper CRM — GitHub Signal Integration for Google Workspace Sales Teams

Copper CRM (formerly ProsperWorks) is built for Google Workspace. It lives inside Gmail and Google Calendar — no tab switching, no manual data entry, automatic email sync. If your sales team already lives in Google Workspace and sells to developers, GitLeads → Copper is a frictionless way to inject GitHub buying signals directly into your existing workflow. A developer stars your repo, GitLeads fires, and within minutes a new Copper Lead appears in your Gmail sidebar with full GitHub context attached.

What GitLeads Sends to Copper CRM

• Full name and GitHub username
• Public email address (from commit metadata or public GitHub profile)
• GitHub profile URL
• Company / organization
• Location
• Follower count and top programming languages
• Signal type (star or keyword) and signal context
• Signal timestamp

Integration Method 1: Zapier (No-Code)

Copper has a first-class Zapier integration. The no-code setup takes under 10 minutes.

1. In GitLeads, go to Integrations → Zapier and copy your webhook URL.
2. In Zapier, create a new Zap: Trigger = "Webhooks by Zapier" (Catch Hook), paste the GitLeads URL.
3. Action = "Copper" → "Create Lead" (or "Create Person" if you prefer the People pipeline). Map name → Name, email → Email, company → Company Name, GitHub URL → a custom field.
4. Add an optional second step: "Copper" → "Create Activity" to log the GitHub signal as a note on the Lead.
5. Test with a live signal, confirm the Lead appears in Copper (and in your Gmail sidebar). Activate the Zap.

Integration Method 2: Copper API via GitLeads Webhook

Use GitLeads' webhook output directly with the Copper REST API for more control: deduplication, custom field mapping, pipeline stage assignment, or conditional routing based on signal score.

// GitLeads webhook → Copper CRM API
export async function POST(request: Request) {
  const lead = await request.json();

  const headers = {
    'X-PW-AccessToken': process.env.COPPER_API_KEY!,
    'X-PW-Application': 'developer_api',
    'X-PW-UserEmail': process.env.COPPER_USER_EMAIL!,
    'Content-Type': 'application/json',
  };

  // 1. Create Lead in Copper
  const leadRes = await fetch('https://api.copper.com/developer_api/v1/leads', {
    method: 'POST',
    headers,
    body: JSON.stringify({
      name: lead.name || lead.githubUsername,
      email: { email: lead.email, category: 'work' },
      company_name: lead.company,
      website: { url: lead.githubProfileUrl, category: 'work' },
      custom_fields: [
        { custom_field_definition_id: process.env.COPPER_SIGNAL_FIELD_ID, value: lead.signalContext },
        { custom_field_definition_id: process.env.COPPER_LANG_FIELD_ID, value: lead.topLanguages?.join(', ') },
      ],
    }),
  });
  const copper = await leadRes.json();

  // 2. Log a note with signal details
  await fetch('https://api.copper.com/developer_api/v1/activities', {
    method: 'POST',
    headers,
    body: JSON.stringify({
      type: { category: 'note' },
      details: `GitLeads: ${lead.signalType} signal — ${lead.signalContext}\nGitHub followers: ${lead.followers}\nLanguages: ${lead.topLanguages?.join(', ')}`,
      parent: { id: copper.id, type: 'lead' },
    }),
  });

  return Response.json({ ok: true, leadId: copper.id });
}

Integration Method 3: Make (Integromat)

Make has native Copper modules. Build a scenario: Webhooks → Watch (catches GitLeads payload) → Copper: Create Lead → Copper: Create Activity. Make is especially useful if you want to add enrichment steps or conditional logic (e.g., only create Copper leads for signals with 500+ GitHub followers).

Copper Pipelines for GitHub Developer Leads

Create a dedicated Copper pipeline stage for GitHub-sourced leads: "GitHub Signal → Contacted → Replied → Demo Booked → Closed." This lets you measure conversion rates specifically for GitHub-signal leads vs. other sources, and run A/B tests on outreach copy tailored to different signal types.

Google Workspace Advantage: Gmail-Based Follow-Up

Since Copper lives in Gmail, your reps see GitHub lead context in the sidebar the moment they open a thread with that developer. When a developer who triggered a GitLeads signal replies to your cold email, Copper automatically shows their signal history, company, and GitHub profile in-context. No CRM tab required.