Push GitHub Developer Leads to Gorgias

Why Push GitHub Leads to Gorgias?

Gorgias is the helpdesk and CX platform used by thousands of ecommerce and developer-facing teams. If your team handles support, proactive outreach, or customer conversations inside Gorgias, you want your freshest developer leads landing there — not sitting in a spreadsheet.

GitLeads captures GitHub buying signals (new stargazers on tracked repos, keyword mentions in issues and PRs) and pushes enriched developer profiles to Gorgias via webhook or Zapier, so your team sees intent data inside the tool they already use for customer conversations.

What GitLeads Sends to Gorgias

• Developer name, email (if public on GitHub), and GitHub profile URL
• Company, bio, and location from their GitHub profile
• Signal context: which repo they starred or which keyword they mentioned
• Top programming languages and follower count for lead scoring
• Timestamp of signal capture for sequencing and prioritization

How to Route GitHub Leads to Gorgias

GitLeads supports three integration paths into Gorgias:

1. Webhook → Gorgias API: GitLeads sends a POST to your endpoint; your backend calls the Gorgias Customers API to create or update a contact
2. Zapier: Connect GitLeads webhook trigger to Gorgias "Create Customer" action — no code required
3. Clay → Gorgias: Route GitLeads signals through Clay for enrichment, then push the final record via Clay's HTTP action

// Gorgias API: create a customer from a GitLeads webhook payload
import Fastify from 'fastify';

const app = Fastify();

app.post('/gitleads-to-gorgias', async (req, reply) => {
  const { lead, signal, repo } = req.body as {
    lead: { name: string; email: string; githubUsername: string; company: string };
    signal: string;
    repo: string;
  };

  const gorgiasRes = await fetch('https://YOUR_DOMAIN.gorgias.com/api/customers', {
    method: 'POST',
    headers: {
      'Authorization': 'Basic ' + Buffer.from('EMAIL:API_KEY').toString('base64'),
      'Content-Type': 'application/json',
    },
    body: JSON.stringify({
      email: lead.email,
      name: lead.name,
      note: `GitHub signal: ${signal} on ${repo}. Username: @${lead.githubUsername}`,
      meta: { github_username: lead.githubUsername, company: lead.company },
    }),
  });

  return reply.send({ ok: gorgiasRes.ok });
});

app.listen({ port: 3000 });

Gorgias Integration Use Cases for Developer Leads

• eCommerce dev tools: capture Shopify app developers who star your repo and create a Gorgias profile for proactive outreach
• Developer support products: route GitHub mentions of your product's keyword into Gorgias so support can engage before a ticket is opened
• Marketplace platforms: identify new plugin or extension developers and queue them for onboarding conversations
• Agency workflows: manage developer leads alongside customer support tickets in a single Gorgias workspace