Keap (formerly Infusionsoft) combines CRM and marketing automation in one platform. For B2B companies selling to developers, Keap's automation sequences become dramatically more effective when the contacts entering them have shown real buying signals on GitHub. GitLeads monitors GitHub for developer intent — repo stars, keyword mentions in issues and code — and pushes enriched developer profiles directly into Keap.
Developer Intent Data → Keap Contacts
When GitLeads detects a signal — a developer starring a tracked repo, or mentioning a target keyword in a GitHub Issue — it captures their profile and creates a Keap contact. The contact record includes name, email (when public), GitHub username, company, bio, primary languages, follower count, and the full signal context including a link to the originating GitHub event.
Triggering Keap Sequences from GitHub Signals
The real power of this integration is using Keap's automation to follow up on GitHub signals with precision. A developer who stars your repo enters a "product interest" sequence. A developer who mentions your competitor in an issue enters a "competitor displacement" sequence. The signal context determines the sequence, and the enriched profile data makes every message relevant.
Setup
- In GitLeads, configure the repos and keywords you want to monitor.
- Generate a Keap API key from your Keap developer account.
- Add the Keap integration in GitLeads settings and authenticate.
- Map GitLeads fields to your Keap custom contact fields.
- Optionally configure tags in GitLeads to trigger specific Keap automation sequences.
Practical Use Cases
- Developer tool launches: track stars on your launch repo and add stargazers to a Keap onboarding sequence.
- Competitive monitoring: find developers evaluating competitors on GitHub and enter them into a comparison-focused campaign.
- Community to pipeline: convert GitHub contributors and issue commenters into Keap contacts with full activity context.
- Event follow-up: monitor GitHub activity around a new release and follow up with developers who engage immediately.
GitLeads Does Not Send Emails
GitLeads is a signal source, not an outreach tool. We find the developers who are showing buying intent on GitHub. Keap handles everything after — sequences, follow-up timing, personalization, and reporting. Your team keeps full control of the messaging while GitLeads ensures the contact list is always filled with high-intent leads.