Push GitHub Leads to Lavender

Why Lavender + GitLeads Is a Powerful Combination

Lavender is an AI email coaching tool for SDRs — it scores your cold emails in real time and suggests improvements. GitLeads captures developer buying signals from GitHub (new stargazers, keyword mentions in issues and PRs). Combining them means your team is sending better emails to higher-intent developer prospects.

The workflow: GitLeads detects a developer who just starred your competitor's repo or mentioned your product category in a GitHub issue. You push that lead into your email tool with GitHub context. Lavender coaches your rep to write an email that references the exact signal. Signal-informed outreach outperforms spray-and-pray every time.

How to Push GitHub Leads to Lavender

Lavender integrates with Gmail and Outlook as a browser extension, so it enriches emails as your reps write them. The best way to route GitHub leads into Lavender's workflow is through your email sequencing tool:

1. In GitLeads, create a signal monitor (tracked repo or keyword)
2. Connect GitLeads to your sequencing tool: Instantly, Smartlead, Outreach, Salesloft, or Apollo
3. Push matched leads from GitLeads into a sequence in your sending tool
4. Lavender works inside Gmail/Outlook as your reps write sequence steps — it scores each email automatically
5. Optionally: use GitLeads webhooks to push enriched lead data (GitHub bio, top languages, signal context) into your CRM for rep reference while writing

What GitHub Data Makes Lavender Emails Better

GitLeads enriches each lead with GitHub-native context that makes cold emails feel researched. Your reps (and Lavender's AI) can use this data to personalize:

• GitHub bio and company — instantly establishes relevance ("I saw you're a Go engineer at Acme...")
• Top languages — lets you speak to their stack ("...and your Go + Postgres background is a great fit...")
• Signal context — the specific repo they starred or issue they mentioned ("saw you starred XYZ repo")
• Follower count — proxy for community influence; high-follower leads get custom intros
• Public email vs. GitHub-only — route accordingly (direct email vs. LinkedIn follow-up)

Webhook Integration Pattern for Lavender + GitLeads

// GitLeads webhook payload → your sequencing tool → Lavender sees it
interface GitLeadsWebhookPayload {
  signal_type: 'stargazer' | 'keyword';
  repo: string;
  keyword?: string;
  lead: {
    github_username: string;
    name: string | null;
    email: string | null;
    bio: string | null;
    company: string | null;
    top_languages: string[];
    followers: number;
    signal_context: string;
  };
}

// Route to sequencing tool with enriched context
async function routeToSequencer(payload: GitLeadsWebhookPayload) {
  const { lead, signal_type, repo } = payload;

  // Build Lavender-friendly personalization snippet
  const firstLine = lead.top_languages.length > 0
    ? `Saw you're working with ${lead.top_languages[0]} — `
    : 'Noticed you on GitHub — ';

  const signalNote = signal_type === 'stargazer'
    ? `you recently starred ${repo}`
    : `you mentioned ${payload.keyword} in a GitHub issue`;

  await fetch('https://api.your-sequencer.com/contacts', {
    method: 'POST',
    headers: { 'Content-Type': 'application/json' },
    body: JSON.stringify({
      email: lead.email,
      first_name: lead.name?.split(' ')[0] ?? lead.github_username,
      custom_fields: {
        github_signal: signalNote,
        opening_line: firstLine + signalNote,
        top_language: lead.top_languages[0] ?? '',
        github_bio: lead.bio ?? '',
      },
    }),
  });
}