Push GitHub Leads to Mautic: Open-Source Marketing Automation for Developer GTM

Mautic is the leading open-source marketing automation platform — self-hosted, GDPR-friendly, and fully customizable. For developer-tool companies that want full control over their marketing stack without SaaS pricing, Mautic is a natural fit. GitLeads connects GitHub developer signals to Mautic so you can build, segment, and nurture developer audiences without a third-party data middleman.

Why Mautic for Developer GTM?

• Self-hosted: your data stays on your infrastructure with no vendor lock-in
• GDPR and CCPA control: manage consent and data residency without SaaS dependencies
• Custom contact fields: add GitHub-specific fields (username, signal type, top languages)
• Segment builder: create developer segments by language, company, signal source, or follower count
• Campaign builder: visual email drip campaigns triggered by lead import or field changes
• Webhook ingestion: accept enriched lead payloads from GitLeads via REST API or webhook

Setting Up GitLeads to Mautic via Webhook

GitLeads supports webhook delivery to any endpoint. Configure GitLeads to POST enriched lead payloads to your Mautic instance API endpoint. Mautic accepts contact creation via its REST API, which you can call directly from a GitLeads webhook or via an n8n or Zapier middleware.

# Create or update a Mautic contact via API
curl -X POST https://your-mautic.example.com/api/contacts/new \
  -H "Authorization: Bearer YOUR_MAUTIC_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "email": "developer@example.com",
    "firstname": "Jane",
    "lastname": "Developer",
    "github_username": "janedev",
    "github_bio": "Building open source tools",
    "github_company": "Example Corp",
    "github_location": "San Francisco, CA",
    "github_followers": 1240,
    "top_languages": "Rust, Go, TypeScript",
    "signal_type": "stargazer",
    "signal_context": "Starred rust-lang/cargo",
    "signal_repo": "rust-lang/cargo"
  }'

Mautic Custom Contact Fields for GitHub Leads

Before importing, create custom fields in Mautic under Admin then Custom Fields to store GitHub-specific data. This enables segmentation and personalization in campaigns.

• github_username (text)
• github_bio (textarea)
• github_company (text)
• github_location (text)
• github_followers (number)
• top_languages (text)
• signal_type (select: stargazer or keyword)
• signal_context (textarea)
• signal_repo (text)

Segment Builder: Developer Audiences in Mautic

With GitHub custom fields populated, you can build powerful developer segments in Mautic's segment builder. Combine signal type, language, company, and follower count to create high-precision audiences for targeted campaigns.

• Segment "Rust developers from competitor repos": signal_type is stargazer AND top_languages contains Rust
• Segment "High-influence developers": github_followers is greater than or equal to 500
• Segment "Enterprise leads": github_company is set AND signal_type is keyword
• Segment "Pain-point mentions": signal_type is keyword AND signal_context contains "too slow"

n8n Bridge: GitLeads to n8n to Mautic

For more complex routing — filtering out leads without emails, deduplicating against existing contacts, or enriching further before import — use n8n as a middleware layer. GitLeads sends a webhook to n8n, which transforms the payload, checks for duplicates via Mautic API, and creates or updates contacts only when conditions are met.