Push GitHub Leads to Notion: Automate Developer Prospecting

Notion has become the default workspace for many early-stage B2B teams — product roadmaps, CRM tables, deal pipelines, and customer notes all live there. If you sell developer tools, pushing GitHub buying signals directly into Notion keeps your prospecting data alongside everything else your team works in.

GitLeads monitors GitHub for stargazer activity on tracked repos and keyword mentions in issues, PRs, and discussions. When a signal fires, it enriches the developer profile and sends it wherever you need — including Notion via webhook.

What You Get in Each GitHub Lead

• GitHub username and profile URL
• Name and email (when publicly listed)
• Company, location, and bio from GitHub profile
• Follower count and top programming languages
• Signal context: which repo they starred or which keyword triggered the match
• Timestamp of the signal event

Setting Up GitLeads → Notion via Webhook

GitLeads delivers enriched lead data as a JSON payload over HTTP. To land that data in a Notion database, you have two paths: use a middleware tool like Zapier, Make, or n8n, or write a small serverless function that calls the Notion API directly.

Option A: Direct Notion API Integration

Create an internal Notion integration, share your target database with it, then handle the GitLeads webhook payload and call the Notion pages API:

import { Client } from '@notionhq/client';

const notion = new Client({ auth: process.env.NOTION_TOKEN });
const DATABASE_ID = process.env.NOTION_DATABASE_ID!;

export async function handleGitLeadsWebhook(payload: {
  username: string;
  name?: string;
  email?: string;
  company?: string;
  location?: string;
  bio?: string;
  followers: number;
  signal_type: 'stargazer' | 'keyword';
  signal_context: string;
  profile_url: string;
  detected_at: string;
}) {
  await notion.pages.create({
    parent: { database_id: DATABASE_ID },
    properties: {
      Name: {
        title: [{ text: { content: payload.name || payload.username } }],
      },
      'GitHub Username': {
        rich_text: [{ text: { content: payload.username } }],
      },
      Email: {
        email: payload.email ?? null,
      },
      Company: {
        rich_text: [{ text: { content: payload.company ?? '' } }],
      },
      Location: {
        rich_text: [{ text: { content: payload.location ?? '' } }],
      },
      'Signal Type': {
        select: { name: payload.signal_type },
      },
      'Signal Context': {
        rich_text: [{ text: { content: payload.signal_context } }],
      },
      'Profile URL': {
        url: payload.profile_url,
      },
      Followers: {
        number: payload.followers,
      },
      'Detected At': {
        date: { start: payload.detected_at },
      },
      Status: {
        select: { name: 'New' },
      },
    },
  });
}

Recommended Notion Database Schema

• Name (title) — developer name or GitHub username
• Email (email) — for direct outreach
• GitHub Username (rich text) — link to profile
• Company (rich text) — where they work
• Signal Type (select) — "stargazer" or "keyword"
• Signal Context (rich text) — repo name or matched keyword + snippet
• Followers (number) — influence indicator
• Status (select) — New / Contacted / Qualified / Closed
• Detected At (date) — when GitLeads captured the signal
• Notes (rich text) — manual research notes

Option B: Zapier or Make as Middleware

If you prefer no-code, GitLeads supports Zapier and Make natively. Set up a Zap or scenario with a "Catch Hook" trigger (GitLeads webhook) and a "Create Database Item" action in Notion. Map the fields from the payload to your database properties — no code required.

Building a Signal-Aware Pipeline in Notion

Once leads land in Notion, you can build views that surface the highest-intent prospects. A Notion filter like "Signal Type = stargazer AND Company is not empty AND Followers > 100" gives you a shortlist of developers with social proof who work somewhere worth reaching.

• Board view: group by Status to manage outreach stages
• Table view: sort by Detected At to see freshest signals first
• Gallery view: quick-scan profiles with rich preview
• Filtered views per signal type to separate repo stars from keyword mentions

Deduplication

The Notion API does not deduplicate by default. Add a dedup check before creating a new page: query the database for an existing row with the same GitHub username and skip creation if found.

async function isDuplicate(username: string): Promise<boolean> {
  const response = await notion.databases.query({
    database_id: DATABASE_ID,
    filter: {
      property: 'GitHub Username',
      rich_text: { equals: username },
    },
  });
  return response.results.length > 0;
}

Why GitHub Signals Beat Cold Lists

A developer who just starred your repo or a competitor's repo has already shown intent. They are not a cold prospect — they are a warm signal. GitLeads captures that moment and delivers it into Notion before the window closes.