Push GitHub Developer Leads to Sendoso for Gifting Campaigns

Why Gifting Works for Developer Outreach

Developers ignore most outreach. Cold emails get deleted. LinkedIn InMails go unread. But a well-timed, relevant gift — a programming book, a Raspberry Pi, a premium tool subscription — cuts through the noise. The key word is "well-timed": gifting a developer who just starred your competitor's repo or opened an issue comparing pricing is very different from cold gifting a random contact list. GitLeads provides the timing signal. Sendoso provides the delivery mechanism.

The GitLeads + Sendoso Workflow

The integration works in three steps: (1) GitLeads captures a GitHub intent signal — a star on a tracked repo or a keyword match in an issue/PR/discussion, (2) GitLeads enriches the developer profile with name, email, company, GitHub username, and bio, (3) GitLeads pushes the lead to Sendoso via webhook, Zapier, Make, or the GitLeads REST API so your team can trigger a gift send automatically.

// GitLeads webhook → Sendoso gift send
// Configure: GitLeads Settings > Integrations > Webhook

interface GitLeadsLead {
  github_username: string;
  name: string;
  email: string;
  company: string;
  signal_type: 'stargazer' | 'keyword';
  signal_context: string;
  repo_name?: string;
}

async function handleGitLeadsWebhook(lead: GitLeadsLead) {
  const sendosoApiUrl = 'https://app.sendoso.com/api/v2/sends';

  const giftPayload = {
    recipient: {
      name: lead.name,
      email: lead.email,
      company: lead.company,
    },
    gift_option_id: process.env.SENDOSO_GIFT_OPTION_ID,
    message: `Hi ${lead.name}, saw your interest in ${lead.repo_name} — would love to connect!`,
    tags: ['github-signal', lead.signal_type, 'gitleads'],
  };

  await fetch(sendosoApiUrl, {
    method: 'POST',
    headers: {
      'Authorization': `Bearer ${process.env.SENDOSO_API_KEY}`,
      'Content-Type': 'application/json',
    },
    body: JSON.stringify(giftPayload),
  });
}

Which GitHub Signals Are Best for Gifting

Not every GitHub signal warrants a gift. The highest-ROI signals for Sendoso gifting campaigns are:

• Competitor stargazers — developers who star a direct competitor's repository show active evaluation intent; gift them before your competitor follows up
• Issue keywords showing pain — developers opening issues with "pricing", "limits", "alternative to X", or "migrate from" are in active buying mode
• Decision-maker profiles — leads whose GitHub bio or company indicates director, VP, or CTO level at a target-sized company
• High-follower accounts — engineers with 500+ followers have community influence; gifting them can create amplified word-of-mouth
• Multi-signal leads — developers who star multiple repos in your category within a short window are deep in evaluation

No-Code Setup via Zapier or Make

GitLeads supports Zapier and Make natively. To connect GitHub leads to Sendoso without writing code: (1) Create a GitLeads trigger using the "New Lead" event in Zapier, (2) Add a filter step for high-quality signals (lead has email, signal type is competitor stargazer), (3) Connect the Sendoso action to send a gift or add to a campaign send list. The full flow takes under 10 minutes to configure and zero code to maintain.

Personalize Gifts Using GitHub Lead Data

GitLeads enriches each lead with GitHub data that lets you customize your Sendoso campaign intelligently. Use top programming languages to select relevant gifts (a Rust book for Rustaceans, a GPU credit for ML engineers). Use company size to route high-value targets to premium gift tiers. Use follower count to identify developer influencers worth investing in for a higher-value gift experience.