Push GitHub Leads to Shortcut (Project Management)

Why Route GitHub Leads Into Shortcut

Shortcut (formerly Clubhouse) is the project management tool of choice for many engineering teams. If your sales or DevRel process runs through engineering — technical demos, integration support, developer partnerships — Shortcut is where follow-ups actually happen. GitLeads can push enriched GitHub developer leads directly into Shortcut as stories, keeping technical sales work in the same tool your engineers use.

The GitLeads → Shortcut Data Flow

GitLeads captures developer buying signals on GitHub (new stars, keyword mentions in Issues/PRs, competitor stargazers) and enriches each lead with name, company, email (if public), bio, follower count, and top languages. That enriched payload is then pushed to Shortcut via webhook or Zapier/Make automation.

// Example: GitLeads webhook → Shortcut story creation
// POST https://api.app.shortcut.com/api/v3/stories

const lead = {
  name: 'Jamie Chen',
  company: 'Infra.io',
  github: 'jchen',
  email: 'jamie@infra.io',
  signal: 'starred competitor/devtool-repo',
  followers: 842,
  topLanguages: ['TypeScript', 'Go', 'Rust'],
};

const story = {
  name: `GitLeads signal: ${lead.name} @ ${lead.company}`,
  story_type: 'feature',
  workflow_state_id: WORKFLOW_STATE_NEW_LEAD,
  description: `
**Signal**: ${lead.signal}
**GitHub**: https://github.com/${lead.github}
**Email**: ${lead.email}
**Followers**: ${lead.followers}
**Languages**: ${lead.topLanguages.join(', ')}
**Company**: ${lead.company}
`,
  labels: [{ name: 'github-lead' }, { name: lead.signal.split(' ')[0] }],
};

await fetch('https://api.app.shortcut.com/api/v3/stories', {
  method: 'POST',
  headers: {
    'Content-Type': 'application/json',
    'Shortcut-Token': process.env.SHORTCUT_API_TOKEN,
  },
  body: JSON.stringify(story),
});

Recommended Shortcut Workflow for GitHub Leads

• Create a dedicated Epic: "GitHub Signal Leads" — all inbound signals land here
• Use workflow states: New Signal → Reviewed → Reached Out → Qualified → Closed
• Tag stories with signal type: "stargazer", "keyword-mention", "competitor-star"
• Add GitHub profile URL and enriched company name in the story description
• Assign to DevRel or SE owner based on signal type or tech stack

Integration Options: Zapier, Make, or Webhook

• Zapier: GitLeads webhook trigger → Shortcut "Create Story" action — no code required
• Make (Integromat): GitLeads → HTTP module → Shortcut API — add filters for follower count > 500
• n8n: self-hosted workflow — GitLeads webhook → Shortcut story with conditional routing by signal type
• Direct webhook: GitLeads sends enriched payload to your endpoint; your server calls Shortcut API
• GitLeads native webhook: configure destination URL → Shortcut story creation endpoint

Which GitHub Signals to Route to Shortcut

• Competitor stargazers — developers evaluating alternatives, high intent
• Keyword signals: "looking for X tool", "switching from Y" — active evaluation mentions in Issues
• High-follower stargazers on your tracked repos — influential developers worth developer relations attention
• Fork authors — developers actually building on or with your product
• PR contributors — strongest signal: they have already invested time into your ecosystem