Push GitHub Developer Leads to Trello

Why Trello for GitHub Developer Leads?

Trello is the most widely-used kanban tool for small sales teams, DevRel teams, and founders who want a lightweight, visual pipeline without the overhead of a full CRM. If your outreach workflow lives in Trello, GitLeads can push enriched GitHub developer leads directly into your boards as cards — with all the signal context, profile data, and links you need to prioritize outreach.

What GitLeads Sends to Trello

Each GitHub signal captured by GitLeads becomes a Trello card with:

• Card title: Developer name (or GitHub username) + signal type
• Description: full enriched profile — email, bio, company, location, top languages, follower count
• Signal context: which repo was starred or which keyword was matched, with a link to the GitHub source
• Labels: auto-tagged by signal type (Stargazer, Keyword) or by language/stack for easy filtering
• Due date: optional — set automatically based on signal recency for time-based follow-up

Two Ways to Connect GitLeads to Trello

Option 1: Zapier (No-Code)

GitLeads fires a webhook for every new lead. Connect it to Zapier's "Create Trello Card" action in under 5 minutes:

1. In GitLeads dashboard → Integrations → Webhooks, copy your webhook URL
2. Create a Zap: Trigger = "Catch Hook" (Webhooks by Zapier), Action = "Create Card" (Trello)
3. Map GitLeads payload fields: name → card title, profile_url + signal_context → description, language → label
4. Set the target board and list (e.g., "New Leads" column)
5. Test with a live signal from GitLeads

Option 2: n8n or Make (Automation Platforms)

For more complex routing — e.g., route stargazer leads to one Trello board and keyword leads to another — use n8n or Make with conditional logic:

// n8n Webhook → Switch → Trello nodes
// Incoming GitLeads webhook payload sample:
{
  "signal_type": "stargazer",
  "repo": "supabase/supabase",
  "developer": {
    "name": "Alex Kim",
    "github_username": "alexkim",
    "email": "alex@example.com",
    "bio": "Backend engineer @ Acme",
    "company": "Acme Corp",
    "top_languages": ["TypeScript", "Go"],
    "followers": 340,
    "profile_url": "https://github.com/alexkim"
  }
}
// Switch node: signal_type === "stargazer" → Trello board A
// signal_type === "keyword" → Trello board B

Option 3: Direct Trello API (Custom)

For full control, consume the GitLeads webhook in your own backend and call the Trello REST API:

import express from 'express';

const app = express();
app.use(express.json());

const TRELLO_KEY = process.env.TRELLO_API_KEY!;
const TRELLO_TOKEN = process.env.TRELLO_TOKEN!;
const TRELLO_LIST_ID = process.env.TRELLO_LIST_ID!;

app.post('/webhook/gitleads', async (req, res) => {
  const { developer, signal_type, repo, keyword } = req.body;

  const cardName = `[${signal_type}] ${developer.name || developer.github_username}`;
  const cardDesc = [
    `**GitHub:** ${developer.profile_url}`,
    `**Email:** ${developer.email || 'not public'}`,
    `**Bio:** ${developer.bio || ''}`,
    `**Company:** ${developer.company || ''}`,
    `**Languages:** ${developer.top_languages?.join(', ')}`,
    `**Followers:** ${developer.followers}`,
    `**Signal:** ${signal_type === 'stargazer' ? `Starred ${repo}` : `Mentioned "${keyword}"`}`,
  ].join('\n');

  await fetch(
    `https://api.trello.com/1/cards?key=${TRELLO_KEY}&token=${TRELLO_TOKEN}`,
    {
      method: 'POST',
      headers: { 'Content-Type': 'application/json' },
      body: JSON.stringify({ idList: TRELLO_LIST_ID, name: cardName, desc: cardDesc }),
    }
  );

  res.sendStatus(200);
});

Trello Board Structure for Developer Lead Pipelines

A common Trello board layout for developer lead management:

• New Leads — all incoming GitLeads signals land here
• Enriching — leads sent to Clay or manually researched
• Qualified — confirmed ICP fit (role, company size, budget signals)
• Outreach Sent — connected to your email tool (Smartlead, Lemlist)
• Replied — positive or neutral reply received
• Closed / Won — converted to paid customer
• Not a Fit — archived with reason for future analysis